You’re Probably Falling for All of Amazon Prime Day’s Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal. Posted byAmanda Breen June 24, 2022July 12, 2022 Leave a comment on You’re Probably Falling for All of Amazon Prime Day’s Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal. Amazon’s two-day sale might seem like the deal of a lifetime. But is it, really?