Why Both Quantitative and Qualitative Data Are Vital for Results-Driven Businesses Posted byEric 'ERock' Christopher December 24, 2020 Leave a comment on Why Both Quantitative and Qualitative Data Are Vital for Results-Driven Businesses As far as data is concerned, for good reason, quantitative data is what most brands look for to improve themselves. Don’t forget about qualitative data, though, as it’s equally important.