‘When People Don’t Tell Us Our Ideas Are Crazy, We Get Worried.’ How These Brothers Are Attacking the Hospitality Industry. Posted byPatrick Carone September 20, 2019 Leave a comment on ‘When People Don’t Tell Us Our Ideas Are Crazy, We Get Worried.’ How These Brothers Are Attacking the Hospitality Industry. Ben and Max Goldberg staked a claim in Nashville hospitality long before the city saw a tourism boom. Here’s how they predicted the future.