How you market your website makes all the difference heavy traffic and a digital ghost town, and just like marketing your music, requires a carefully composed strategy with a product that will leave fans coming back for more.
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In this latest post from MusicThinkTank, Daniel Matthews breaks down what it is an artist website needs to be successful in the current digital landscape.
“The key to great content marketing is quantity and quality. Post new content to your band site 2 to 3 times a week — if you can manage to do it daily, that’s amazing. Post quality content that really gets at the heart of what your band is doing, and link to other pages on your site, especially your merch page. Link out to other sites when appropriate, but make sure they’re legitimate sites — who you link to is like the friends you keep, it sends signals about where you belong on the internet. “