Spotify’s non-traditional ‘direct offering’ was once lauded as genius. Now, it’s complicated. Spotify’s ‘non-IPO IPO’ bucked one of Wall Street’s most cherished traditions, and minted billionaires overnight. And as Spotify’s shares soared towards $200, naysayers in the financial sector started to look a little stodgy. Meanwhile, scores of other companies started cooking up their own […]
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