[UPDATED] Music video platform VEVO is celebrating its 10 year anniversary in 2019 and the service is now home to more than 400,000 official music videos, exclusive original series, and unique concert videos.
The video platform, which serves artist videos through distribution partners that include YouTube, Amazon, Apple Roku, Sky, Virgin Media, and Vewd, touted its growth with daily views growing by more than 300% over the last five years.
According to Vevo, its current daily viewership averages more than 800 million views a day, with weekend days flirting with more than 1 billion views.
The video streamer also touted its artist development platform, which has played a role in the advancement of artists such as Billie Eilish, Khalid, Alessia Cara, Halsey, and Lewis Capaldi.
“Over the last 10 years we have seen incredible growth in consumption of music videos across the globe,” said Alan Price, Vevo CEO. “Visually representing artists’ creativity, music videos are now an essential part of pop culture, and Vevo has played a pivotal role in delivering them to a global audience. The last decade has seen monumental changes in the music, technology, and advertising ecosystems. This milestone acknowledges Vevo’s own evolution and recognizes the value we’ve created for artists and all of our partners. We look forward to the next 10 years and beyond, continuing on our mission of maximizing the commercial and promotional value of music video.”
Vevo also teased plans to mark their 10th year anniversary with a special live event in New York City next month. Details are scarce, but will be announced soon, the company said.