Vevo has tried and failed for 7 years to bring Warner Music Group videos onto its platform. Now, Vevo is reportedly nearing a deal that would break the deadlock and pave the way for the launch of a paid video subscription service.
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Vevo is reportedly close to a deal with Warner Music Group to add content to the video platform. Founded as a joint venture between Universal Music and Sony, that lack WMG content has always made the service seem incomplete.
“[Bagging Warner] creates a destination for all the videos from all the majors that doesn’t really exist [outside of YouTube],” a source close to the talks told the New York Post. “In terms of trying it and seeing if it helps, it’s going to be a really interesting experiment.”
Once this deal is done, expect Vevo to launch a subscription service within a few months.