This Founder Explains Why He Had to Start Telling Retailers ‘No’ — and How It Helped His Business Succeed Posted by June 12, 2018 Leave a comment on This Founder Explains Why He Had to Start Telling Retailers ‘No’ — and How It Helped His Business Succeed Greg Steltenpohl set out to make plant-based milk. But when his product became too popular, he had to make some tough decisions.