This entrepreneur is changing the narrative about Latinos in the US with her brand ‘Hija de tu Madre’ Posted byMarch Violante June 22, 2021 Leave a comment on This entrepreneur is changing the narrative about Latinos in the US with her brand ‘Hija de tu Madre’ Patty Delgado has much more than a clothing brand. Her community of ‘Jefas’, which includes stars like Eva Longoria, is reclaiming the power of Latina women.