The mystery of who created the Flamin ‘Hot Cheetos. A company or a Chicano? Posted byNatalia Carbonell August 24, 2021 Leave a comment on The mystery of who created the Flamin ‘Hot Cheetos. A company or a Chicano? For years the story has been told of how Richard Montañez created fry when he was a janitor at a Frito-Lay factory. But an LA Times report raised doubts about it.