The ‘Millennial Betty Crocker’ Founder of a Baking Empire Shares Her Recipe for Staying Resilient Posted byNina Zipkin January 10, 2019 Leave a comment on The ‘Millennial Betty Crocker’ Founder of a Baking Empire Shares Her Recipe for Staying Resilient Miss Jones Baking Co. founder Sarah Jones spent years trying to convince a manufacturer to help her create a flagship product. Now it’s sold nationwide.