The Founders of This Paleo, Gluten-Free and Vegan Brand Say It Succeeded Because of Its Restrictions Posted byStephen J. Bronner April 8, 2019 Leave a comment on The Founders of This Paleo, Gluten-Free and Vegan Brand Say It Succeeded Because of Its Restrictions Hu Kitchen got its start as a New York City restaurant based on the concept of ‘guardrails,’ but its reach has extended across the country with its line of chocolate bars.