What Will it Take for Music Streaming to Become a Good Deal for Artists?

It’s no secret that recorded music sales have dwindled dramatically since the dawn of the Napster age, more than 15 years ago. When adjusted for inflation and population growth, U.S. recorded music sales in fact dropped by an astonishing 64% between 2000 and 2009, and they have been slow to begin digging their way back out of that deep hole ever since.

Sonic Scoop

Is YouTube’s Music Domination Finally Coming to an End?

For many years now, YouTube has been in a power position when it came to dealing with artists. After all, it’s one of the most popular sites on the web and easily the biggest music destination, dwarfing any other platform as a means of consuming music on demand.

Medium

How Well Your Genre Sells on Streaming, Downloading, and Physical…

Here’s another critical thing to consider when strategizing your release: genre.  Because genre audiences are oftentimes wildly different when it comes to how they listen to music, all of which can have giant ramifications for how they pay for music (or don’t pay for it).

Here’s a breakdown of what percentage of revenues each genre makes from different platforms: streaming, downloading, and physical (CDs and vinyl).  It comes from Nielsen Music, measured across 2015.

I: Genres That Perform Best on Streaming

(Percentage of overall sales within each genre that come from Spotify, Apple Music, SoundCloud, YouTube, Deezer, Rhapsody, Tidal, et. al.)

source: Nielsen Music; 2015.

Genres Breakdown, Streaming

II: Genres That Perform Best on Downloads

(Percentage of overall sales within each genre that come from album downloads from iTunes, Amazon, et. al.)

source: Nielsen Music; 2015.

Genres Breakdown, Album Downloading

II: Genres That Perform Best on CDs & Vinyl

(Percentage of overall sales within each genre that come from CD and vinyl albums; sorry there isn’t a vinyl-only breakdown yet!)

source: Nielsen Music; 2015.

Genres Breakdown, Physical

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