We will never wake up one morning and suddenly be the person we’ve always wanted to be. Changing our habits takes repeated, daily effort.
ONErpm Unveils New Marketing Campaign Management Feature, Amplifier
ONErpm has unveiled its new proprietary Marketing Campaign Management System, Amplifier, which provides on-demand information and transparency regarding creator’s marketing campaigns and associated costs being executed by ONErpm’s marketing and promotional teams around the world.
Using Amplifier, artists can see which initiatives their ONErpm marketing teams are executing, and ONErpm, in turn, can also assign artists tasks that they access within their dashboard, ensuring all parties are on the same page as they work collaboratively.
Amplifier also provides artists and label partners full access to detailed statistics in real time on how promotional initiatives are impacting their streaming numbers daily. This unprecedented access, combined with detailed business intelligence data in real time, gives creators the autonomy to better manage and understand their day-to-day marketing needs, build on current campaigns, and improve future launch strategies. With Amplifier, ONErpm hopes to set a new industry standard for ethics in transparency and accountability when it comes to marketing and holding labels and service providers accountable.
“We believe that transparency is one of the keys to an artist’s success,” states CEO Emmanuel Zunz. “Information is power, and while initially Amplifier helped our teams better manage their workflow, this new iteration is much more robust and results oriented as it allows us to better collaborate with our clients, while giving them powerful insights on the work we do here at ONErpm, and the corresponding impact on their business.”
Amplifier is also available to ONErpm’s many DIY artists in a simplified form with 29 specific tasks designed for a step-by-step approach. Since the beta launch of Amplifier, over 35,000 DIY campaigns have been created and completed, showing that DIY releases on Amplifier outperformed those without by 129% on average in terms of streams during the month of September. Future versions of Amplifier for the DIY tier will incorporate AI and Machine Learning to deliver a more bespoke experience.
In 2020, ONErpm created the first version of its Content Management System and has since executed over 35,000 campaigns on behalf of artists and labels worldwide.
The post ONErpm Unveils New Marketing Campaign Management Feature, Amplifier appeared first on MusicRow.com.
Tell a Better Brand Story with Royalty-Free Stock Photos from Scopio
The most authentic stock photography you’ll find is on sale for more than 90 percent off.
Scott Bradlee’s Postmodern Jukebox touring the UK in 2023
Scott Bradlee’s Postmodern Jukebox are touring the UK in 2023, going on an unforgettable 23-date run throughout April and May 2023.
Liam Gallagher claims Noel Gallagher has blocked Oasis songs from Knebworth 22
Liam Gallagher has claimed that his estranged brother Noel Gallagher has “blocked” him from featuring Oasis songs in his new documentary ‘Knebworth 22’.
My Music Row Story: UMG Nashville’s Stephanie Wright
The “My Music Row Story” weekly column features notable members of the Nashville music industry selected by the MusicRow editorial team. These individuals serve in key roles that help advance and promote the success of our industry. This column spotlights the invaluable people that keep the wheels rolling and the music playing.
Stephanie Wright has been an integral part of Universal Music Group for more than 20 years. As Senior VP, A&R, she aids A&R initiatives for Capitol, EMI, MCA and Mercury, including talent recruitment, artist development and oversight of respective recording projects for UMG artists Sam Hunt, Jordan Davis, Maddie & Tae, Parker McCollum, Little Big Town, Mickey Guyton and more. Her artist signings include Hunt, Davis, McCollum, Kacey Musgraves, Kassi Ashton, and Catie Offerman. She was promoted to her current role in 2018.
A native of Salt Lake City, Utah, Wright came to the music business through her cousins, the Platinum-selling sibling trio SHeDAISY. Since, Wright has been instrumental in critically-acclaimed albums, including Lee Ann Womack‘s Call Me Crazy, Musgraves’ Same Trailer Different Park, and Hunt’s Montevallo. She serves on the T.J. Martell Foundation (Southern Region) board of directors and is a member of the ACM, CMA, Recording Academy and N.O.W. In addition to Rising Women on the Row, Wright has been honored multiple times as one of the Nashville Business Journal‘s Women of the Year.
Wright will be honored as part of the current class of MusicRow’s Rising Women on the Row on Oct. 20. For more details about the class and the event, click here.
MusicRow: Where did you grow up?
I grew up in Utah in a town called Magna that’s about 20 minutes outside of Salt Lake. We called Magna the armpit of Salt Lake. It was close to the Great Salt Lake and the Great Salt Lake stinks. It’s sort of centered in between the lake itself and then this big copper mine that’s there. Copper smells and the Great Salt Lake smells, so we called it the armpit.
What did you want to do when you were growing up there?
I didn’t really know. After graduating high school, I started college to be an interior designer. The creative side of that was great. My cousins are the girls from SHeDAISY. Kristyn and Kelsi had moved [to Nashville]—I don’t think Kassi had moved there yet—but they were pursuing a career and trying to get a recording contract. Kristyn and I were really close. She would call me and tell me all about what was going on here in Nashville. We had a lot in common in that I was the kid at the record store that would go in Tuesday to find the albums that had just released.
The reason I ended up moving here was because my starter marriage. My son’s dad wanted to come to Nashville or to Iowa. He wanted to become a dentist and he wanted to go to Meharry [Medical College School of Dentistry], so that’s the reason we ended up here. We ended up buying a house right next to where my cousins were living. My first trip into Nashville was the weekend Kristyn signed her record deal. I flew in and she said, “I have a busy schedule, but we can at least look at a few different houses.” I met Dann Huff that weekend because they were in the process of recording. I met Randy Goodman, Shelby Kennedy, Connie Harrington, Bonnie Baker and more. I didn’t know who any of those people were, but looking back on the magnitude of what that is, I had no idea what a blessing it was.
Did you join the music business when you got here?
When I got here, I ended up going to work for a company that was buying up small mom and pop heating and air conditioning companies in Maryland Farms. I had a young son, so I needed to figure out how to make an income. I took that job immediately but really hated it. I started going to some of Kristyn’s business meetings. I really did not know anything about the background of what happens in the music business other than what she was doing, but the more I was in these meetings, I started thinking maybe management would be kind of cool. I also thought working at a record label seemed pretty interesting. But I found out really quickly that if you did not go to school here and you did not go through the networking process of meeting people, you were definitely an outsider. I would go into interviews and they’d be like, “So are you trying to be an artist?” [Laughs]
I probably went on 10 or 15 interviews. I got to a place where I felt like this must not be the right path for me. No one wants to let you in if you’re not already in. Then I saw this advertisement in the newspaper for an executive assistant position for a CEO of a major record label. At this point, I’d had at least enough experience to know that is not how those jobs come about, but in this particular case, it was. I had to go through a staffing agency. I had to go in and take a type test and go through several interviews. The job was to work for Capitol Records for Pat Quigley. I think the only reason I got the job is because I talked fast and he wanted someone that had not been in the music business. He wanted someone that had really just done executive assistant work outside of the business. It was a big blessing and a really great overview of structure of the label, how it all worked, and all the different departments. He was an interesting person to work for. He was also an outsider and he relished in that.
How did you become interested in A&R?
I found myself really watching the A&R department at the time when Larry Willoughby ran it. Molly Reynolds was there as well. Larry was really good about coming in and playing songs. He would say, “Wait until you hear this new Keith Urban track we just cut.”
One day Pat came in and said, “There’s a meeting happening. I think I’m going to be let go. I have a contract, you do not, so you need to go find another job.” I didn’t know enough about the music business to know that this was not uncommon, so I was completely panicked. Larry came to me and said, “You should probably reach out to Mike Dungan because that’s who is going to take this job.” I felt like that would be a betrayal to Pat—I didn’t know how to navigate that.
Haley McLemore had been working with me at Capitol under the finance department. I called her and she said, “I think there might be a job opening in the A&R department. Why don’t you come over? I’ll introduce you to Gary Harrison and Carson Chamberlain and you can see if that’s something that might be interesting to you.” Gary Harrison and I spent the afternoon talking. I came back in for an interview and they offered me the job, thankfully. It was a lot less than what I had been making, but I needed a job and I didn’t want to not be in this anymore. Little did I know how that would greatly affect the rest of my life and where I am today.
What was one of your most memorable experiences from that time?
I was in the studio when Alan Jackson recorded “Where Were You (When The World Stopped Turning).” It was so fresh. We were finishing up the Drive project and it was the second to last song that we recorded that day. He came in and said, “I want to play this for you. I woke up last night and finished this song.” We all sat there just completely blown away by what it was. Then the musicians all just quietly and very reverently got up and started playing music. Right after we cut that song, he forgot he had to do a song for a ZZ Top collaboration record that they were doing. We were having to shuffle from this big reverent, somber, heavy moment to ZZ Top. (Laughs)
What was next for you?
There’s been several mergers that have happened and different labels that have been brought under the umbrella of Universal. Gary and Carson left and they brought in Mary Martin. I got to work with her for a year and a half, which was extremely educational and very helpful. Then we merged with MCA and at that point, David Conrad came over. I was his executive assistant, but I found myself liking more of the recording admin. and I also was starting to like the creative stuff. At that point I had been divorced and I was a single parent, so I looked at the person that was in the spot I wanted and they’d been there for 28 years. So I really dug into what that process was and following up a project from start to finish. David was great about it. He said, “As long as you can take care of me or train someone to take care of me, I’ll let you have some of this.” I was still going to the studios. I was still seeing how Mark Wright, Richard Marks, and Byron Gallimore worked in the studio.
Next, we merged with DreamWorks. Then it was James Stroud and Luke Lewis that were the head of the label. James came in and said, “I want everybody in here, no matter what you’re doing in this department, to be creative.” So I started begging people to come in and play songs for me. People like Jeff Skaggs, Kerri Edwards, Cris Lacy and Cyndi Forman who I’d met booking appointments for David or for whoever else at the time. I even reached out to someone like Brandy Clark, who was just starting to come up through the ranks. I had her pitch group—which was all songwriters—come in and play for me in my little tiny office. I would have them all take turns at the CD player. I was taking notes and was really dedicated to trying to figure out how to make it work.
When did you start to have success as a creative A&R executive?
During that time, Erin Enderlin came in and played a song for me called “Last Call.” It was a song that her and Shane McAnally had written together that Lee Ann Womack eventually cut. I remember being really brave that day and I walked into Brian [Wright]‘s office saying, “This is a really great song for Womack. I know she’s looking.” It ended up getting cut. Through that, I realized I really loved this.
During that time, we had changed buildings again. I think we had moved downtown at this point. I had met with Alicia Pruitt one day and she mentioned something about Kacey Musgraves. They had just signed her. She played me a couple things and I knew I had to reach out. I cold called her one day. I didn’t really have the ability to sign anybody at that point. I went and met with her and we had a great conversation. I came back to Brian and I said, “I don’t know what goes into signing someone, but I know that I sat across from someone today that’s magical and mesmerizing. If there was a sheet of things that you should probably have [to get signed], I think she has all of those things. She has vision. She’s unique.” It took a long time to convince people that I was serious, but I finally talked Brian and Luke into meeting with her and signing her.
It comes full circle back to Mike Dungan. When we merged with Universal, Mike and I went to breakfast one morning, which is what he was doing with everyone when we merged. He said, “I think you should be doing creative full time and not the other stuff.”
We will be honoring you tomorrow at Rising Women On the Row. If someone were to ask you what success meant to you, what would you tell them?
Where I feel like the success comes in is when you see the satisfaction of an artist when a crowd reacts to a song. You see that crowd sing a song back to the artist, and them get emotionally overwhelmed at what’s happening, that’s pretty magical. I still live for those moments. Those moments are super precious and the ones that keep me interested in trying to continue to do this for other people.
I think I take the things that I don’t have success at a whole lot harder and they stick with me a lot more, so I think learning from the mistakes I’ve made along the way is so much more of a motivator for me. I don’t do a lot of thinking on success, so that’s why these interviews are a little bit difficult because, while there is a lot of that, I think that there’s still much more to accomplish and more people to help.
The post My Music Row Story: UMG Nashville’s Stephanie Wright appeared first on MusicRow.com.
Here’s What Went Down at Point Blank’s London Open Day (15th Oct) | Watch Now
Last week, we hosted a London open day for those interested in studying with Point Blank Music School.
As is tradition with our on-campus London open days, attendees were able to take part in a tour of our state-of-the-art facilities, a deconstruction from our Head of Education and Development (and master of deconstructions), Ski Oakenfull, have their questions answered by our Course Advisors and Admissions Staff and get a feel of what it’s like to be a Point Blank student. If you can’t attend one of our London open days in person – don’t worry, we stream them live straight to our YouTube channel. Check out what went down at the last one below.
At Point Blank London, as well as being able to study music production and sound engineering, DJing, radio broadcasting, singing and songwriting and music business, students also benefit from 1-2-1s with our expert lecturers and a range of exclusive support services, including Studio Lab Time – supported via our expert team of Studio Assistants, Student Services, Wellbeing, Student Engagement and Events, A&R Mentoring and Careers Advice, exclusive competitions, artist masterclasses and more.
Point Blank even has its own record label, Point Blank Recordings, which has been the driving force behind releasing numerous student tracks – some even going on to amass hundreds of thousands of streams in a matter of months. Most notably, our recent release ‘Supernatural‘, saw two Point Blank alumni (Funk Cartel) team up with the legendary singer Ultra Naté to have their song released on the mighty BMG – all thanks to our A&R Director and Student Mentor, Kwame Kwaten, and his priceless years of experience and industry connections.
Register to Access Free Courses, Plugins, Projects, Samples & More
When you register with Point Blank, you access an array of free sounds, plugins, online course samples and much more! Simply register below and visit our Free Stuff page to get your hands on a range of exclusive music-making tools and tutorials provided by the team. Fill your boots!
The post Here’s What Went Down at Point Blank’s London Open Day (15th Oct) | Watch Now appeared first on Point Blank’s Online Magazine.
Brittany Barnhart Teaches You How to Attract and Convert Your Audience With the P.O.W.E.R. Method
Learn the five step process for creating, promoting and delivering your services.
Micah Carpenter Signs With Boom Music Group
Rising songwriter Micah Carpenter has signed with Boom Music Group.
A multi-talented writer, producer and musician, Micah hails from Hull, Georgia. After a college career playing baseball at Georgia Tech, he made the move to Nashville in August 2019 to join his sister Mackenzie Carpenter, who recently signed with Big Machine’s The Valory Music Co.
Since moving to Nashville, Micah has worked with songwriters including Nicolle Galyon, Ashley Gorley, Chris Tompkins, and The Warren Brothers. He has garnered cuts from Megan Moroney, Mackenzie, Jonathan Hutcherson, Dylan Marlowe, Kylie Morgan, Peytan Porter, Dylan Schneider, and more. When he’s not writing songs, Micah can be found playing guitar on the road with Big Machine recording artists Conner Smith and his sister.
“I met Micah about 4 years ago, before he even moved to town (and before he even had a mullet),” shares Boom’s Shaina Botwin. “I’ve watched him grow as a songwriter, musician, and member of the Music Row community over the last few years, and couldn’t be happier that he’s making Boom his first publishing home!”
“So thankful to have such an incredible group of people believing me,” Micah adds. “Excitement is an understatement when you’re talking about being surrounded by the caliber of hard work here at Boom. I can’t wait to see what the future holds!”
The post Micah Carpenter Signs With Boom Music Group appeared first on MusicRow.com.
Ice Cube refutes Kanye West’s claim that he ‘influenced’ his antisemitic comments
Kanye West claimed that Ice Cube inspired him to “get on this antisemite vibe”.