The Entrepreneur Behind Popchips Hopes to Have Another Hit With Rice Made From Vegetables Posted byStephen J. Bronner February 15, 2019 Leave a comment on The Entrepreneur Behind Popchips Hopes to Have Another Hit With Rice Made From Vegetables Keith Belling’s RightRice, made of lentils, chickpeas and peas, will be available today nationwide on Amazon and at Whole Foods stores.