The Day After 9/11, This Family-Owned Jam Company Lost All of Its Airline Business. But One Son’s Strategic Rebrand Has Brought Lasting Success. Posted byAmanda Breen September 7, 2022September 11, 2022 Leave a comment on The Day After 9/11, This Family-Owned Jam Company Lost All of Its Airline Business. But One Son’s Strategic Rebrand Has Brought Lasting Success. Noah Marshall-Rashid, co-owner of American Spoon, has grown the brand in the decades since 2001.