The Co-Founder of the Mostly Bootstrapped RXBar Shares How He Was Able to Sell His Startup to Kellogg for $600 Million Posted by January 29, 2018 Leave a comment on The Co-Founder of the Mostly Bootstrapped RXBar Shares How He Was Able to Sell His Startup to Kellogg for $600 Million Peter Rahal and Jared Smith earned a steady stream of loyal customers with their simple bars, clean packaging and absolutely ‘no B.S.’