Tecovas Founder Paul Hedrick Started the Warby Parker of Cowboy Boots. Here’s His Morning Routine, Favorite Business Book and To-Do List Hack Posted byJessica Thomas July 13, 2021 Leave a comment on Tecovas Founder Paul Hedrick Started the Warby Parker of Cowboy Boots. Here’s His Morning Routine, Favorite Business Book and To-Do List Hack The Austin-based entrepreneur created Western apparel brand Tecovas to disrupt a $3 billion industry.