Taking on a Much Bigger Rival in a Hyper-Competitive Segment? Try a Move From This Playbook. Posted byMara Balagtas August 16, 2019 Leave a comment on Taking on a Much Bigger Rival in a Hyper-Competitive Segment? Try a Move From This Playbook. Mazda’s North American president explains how the relatively small brand is going up against auto giants Honda and Toyota.