In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn’t provide enough information. ____________________________ Guest post by Chaz Jenkins of ChartMetric On my first day in a new role a few…
Tag archives: Spotify
Spotify, Soundcloud Bot Farms Continue To Manipulate Streaming Numbers
Bot farms continue to manipulate streaming stats on Spotify and Soundcloud, a year after the streamers and music industry became aware of them, multiple sources tell Hypebot. The bots, which target these two services because they offer free access, are available both home-brewed and professionally marketed. Bots targeted Spotify as…
Spotify hasn’t been licensed by Universal, Sony or Warner for India (yet)
The big three major labels are yet to sign on the dotted line
The post Spotify hasn’t been licensed by Universal, Sony or Warner for India (yet) appeared first on Music Business Worldwide.
Phishing Campaign Targets Spotify Users
Cybersecurity firm AppRiver have discovered a phishing campaign specifically targeting Spotify users. The attack is designed to lure users to click on malicious links in an email. The next screen asks victim to enter their Spotify login credentials to remove restrictions on their Spotify account. While there may be some…
New Details Emerge About Spotify’s Upcoming Difficult Launch in India
Ahead of its upcoming launch in India, Spotify faces major obstacles in its quest to gain subscribers, including a limited song catalog. According to a new report, Spotify has geared up to rollout in another major music market. In “as soon as six month…
Why Spotify needs to up its game outside of Europe and the Americas (and is making big bets to do so)
If Spotify’s expanding into India, its investors should prepare themselves for a tough challenge ahead
The post Why Spotify needs to up its game outside of Europe and the Americas (and is making big bets to do so) appeared first on Music Business World…
Spotify, Apple, Amazon Urged To Label Indie Music [Petition]
With almost almost 30% market share overall, independent music is a music industry force to be reckoned with. But that share falls to below 20% on the major streaming services. In a effort to rectify the inequity, digital distributor Record Union is leading a campaign urge Spotify. Apple Music, Amazon…
Spotify Prepares to Launch in India with an Extended Free Trial
Having made peace with major labels and publishers, Spotify gears up to launch in India. Two weeks ago, Spotify officially launched in the Middle East and North Africa (MENA). Just as in other countries, users in the region can choose to stream their f…
Spotify To Launch In India In Next 6 Month
Spotify will launch in India within the next six month, according to multiple sources. A rumored deal to acquire an existing Indian music service did not materialize, forcing Spotify to go it alone or be left out of a streaming market that analysts estimate already has 100 million active monthly…
Dubbed the ‘Mecca’ of Streaming by Spotify, Mexico Emerges as a Top Global Piracy Consumption Hub
Despite the streaming music giant’s success in the country, don’t expect Spotify to obliterate – or even make a dent in – rampant music piracy. According to Spotify, Mexico has an insatiable appetite for music. Globally, the streaming music giant has m…