For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task. ___________________________ Guest post by music manager Jake Udell of Art of Manager How do you…
Tag archives: Musicians
Fiona Apple Teases New Music With Instagram Videos
Fiona Apple has teased new music with two very casual videos on Instagram. The visual social media platform is gaining major traction as a music marketing channel, even as it’s owner Facebook’s effectiveness declines.
BTS Pre-Sale Exceeds 2.6 Million Albums In Just 5 Days
K-Pop superstars BTS have pre-sold more than 2.6 million copies of the album "Map of the Soul: Persona" Set to be released on April 14, the album may be the biggest pre-sale in history, a particualty impressive feat in an era where streaming has surpassed physical sales. BTS hit this…
Songwriting Workflow: What One Month Of Daily Releases Taught Me
What’s it like to release a new composition every day for a month? Composer Martin Fowler recently took on this challenge (and then some), working to release new music everyday for an entire month. Here he documents his experience, and what he learned from it. ____________________ In this latest from…
JUNO Award Winners 2019: The Full Winner List
The Juno Awards, Canadian Academy of Recording Arts and Sciences (CARAS) and CBC took over Budweiser Gardens in London, Ontario last weekend to celebrate Canada’s annual biggest night if music. Hosted by Sarah McLachlan, the event featured 11 spectacular performances including Dance Recording of the Year winners Loud Luxury alongside…
7 Actionable Tips For Music Labels To Escalate Their Online Video Revenue
As the largest video sharing platform on the planet, YouTube represents a huge opportunity for artists and labels to spin the countless views on the site into profit. Here we look at seven tips for how music labels can up their video revenue game. _____________________________ Guest post by Scott Matthews…
How To Prepare For A Post-Album Music Industry [Keith Jopling Of MIDiA]
The album is not dead, but it is fading away; and stats shared by MIDiA analyst Keith Jopling confirm the trend. Adults that claim to listen to whole albums monthly, stands at just 16% according to Q4 ‘18 data from MIDiA, a drop from 22% in the previous quarter. ______________________________…
‘Band vs Brand" – Filmmaker Bob Nalbandian Examines The State Of The Music Business
BAND VS BRAND is a feature length documentary film focusing on the current state of the music business and on how “the brand” of a rock group, in many cases, has more power than the band members themselves. Filmmaker Bob Nalbandian joins Music Biz Weekly podcast co-hosts Michael Brandvold and…
The Importance Of Artwork In Your Music
With the rise fo streaming the prominence of album artwork has, quite literally, been greatly reduced. That said, it’s a mistake for artists to discount the incredible importance of album art when it comes to releasing and promoting your music. ____________________________ Guest post from Horus Music Before online streaming, artwork…
Copyright and A Defense Of ‘Unfair’ Competition [Neil Turkewitz]
In this article, Neil Turkewitz goes on the offensive against a recent piece by Mark A. Lemley and Mark P. McKenna titled "Unfair Disruption" in which the authors lambast copyright and its owners’ inability to adjust to disruptive technology and innovation. ___________________________________ Guest post by Neil Turkewitz from Medium Okay,…