In this piece, Virginie Berger champions the need for music tech companies to bring about a major disruption to the music industry, siting long-unaddressed problems and an outdated distribution of power in desperate need of a shakeup. _____________________________ Guest post by Virginie Berger, the co founder of WeAreMusicTech The context…
Tag archives: Musicians
Despite Streaming’s Growth, Music Industry Remains Half The Size It Was In 1999
While paid streaming subscriptions have, in many circles, been billed as the savior of the music industry, the reality is that the business is still operating at a severely reduced capacity since the devastation visited on it in the early days of digital. __________________________ Guest post by James Shotwell of…
3 Tips For Boosting Word-Of-Mouth About Your Music
While technology and social media have opened up an incredible variety of opportunities for marketing, none remains as effective as that old school classic, word-of-mouth. Here we look at three key tips for how to harness this tried and true marketing technique. ____________________________ Guest post by James Shotwell of Haulix…
Major Labels Want Millions, But TikTok Says No
The three major label want millions in payments for the use of music on two hugely popular short music video apps, TikTok and its Chinese counterpart Douyin. Deals between UMG, Sony, WMG and the Chinese owner of the apps, ByteDance, expire this spring, But after months of talks, the two…
How To Grow Your Mailing List At Your Next Show
Whatever platform you use, staying directly in touch with your fanbase in the form of e-blasts is critical to selling your music, but this is only effective if you have list to send them to. Here we look at some key tips for connecting with your audience and building your…
Lykke Li Announces All-Female Music Festival
Lykke Li has announced a festival featuring females and female-identifying acts in conjunction with her YOLA mezcal brand. YOLA Fest will be held at Los Angeles’ Historic Park June 6th and feature Courtney Love, Charlie XCX, Cat Power, Cupcakke, Megan Thee Stallion and Ambar Lucid. A portion of the proceeds…
PledgeMusic Goes Silent
PledgeMusic has not offered an update to the hundreds of musicians and thousands of fans affected by the crowdfunder’s inability to pay creators the funds that fans had pledged. Even the rumor mill is almost silent. As the week’s drag, on it seems increasingly unlikely that anyone is ready to…
Spotify Adds Streaming Conversion Metrics To Ad Studio
Spotify has added streaming conversion metrics to Ad Studio.The useful new metrics allow artists and labels to track how each listener responded when they hear ad on the streamer. Spotify Ad Studio launched in 2017. The self-service ad platform can target fans and fans of similar artists with a $250…
Spotify’s New Personalized Playlists May Impact Where Your Music Appears
Appearing on one of Spotify’s playlists has, in many ways, become the Holy Grail of the music industry for up and coming artists, but doing so could soon get harder, thanks to the platform’s rollout of its ‘personalized playlists’. Here, we look at the impact and how artists can work…
Songwriters vs Big Tech: Has The Tide Turned? [David Israelite]
[UPDATED] In this guest post, National Music Publishers Association head David Israelite explores how social media has shifted public opinion toward the songwriters and music publishers in their battles with Spotify, YouTube and other music services. _____________________________________ By David Israelite of the National Music Publishers Association [NMPA], This first appeared…