While playlist placement has become the holy grail for many artists and their promoters, this new case study of sorts from Kieron Donaghue, looks at how playlist placement alone is not in and of itself sufficient as a marketing strategy. ________________________ Guest post by Kieron Donaghue of here.org.uk Last Friday…
Tag archives: Marketing
Why Music Artists Must Be Verified On Spotify – What To Know
Spotify has done wonders for allowing artists to share their music with the world, and having a Spotify presence right from the beginning can do a lot to help artists reach their intended audience. Unfortunately, many artists neglect getting verified on the platform – something which has a number of…
Blogging In 2019: How To Start A Successful Musician Blog
Now regarded as an actual job instead of just a hobby, blogging can have a lot of advantages when it comes to getting your music some serious exposure, but the blogging game has changed a lot over the past year – here we look at how to launch a successful…
How To Make Collaborative Playlists On Spotify, Apple Music
One of the best parts of listening to music is getting to share it with your friends, and thanks to the magic of modern playlisting, collaborative playlist creation can is now a reality. Here Randy Zimmerman walks us through how to create group playlists on both Spotify and Apple Music….
Guide To Generating Music Marketing, Promotion And Publicity Opportunities
A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order to broaden your own marketing opportunities. ________________________________ By Randy Chertkow and Jason Feehan from the Disc Makers Blog…
Artist’s Guide To Reaching The Right Audience On SoundCloud
Sharing your music with the world has changed dramatically since the days of busking, with developments in online tech making instant distribution an easy reality. Currrently, SoundCloud is one of the most artist-friendly platforms available – but how can you use it to reach the right audience for your music?…
Why ‘Fake It Till You Make It’ Is Smart Advice
With a few important exceptions, nobody likes a loser. This is doubly true for those musicians looking to cultivate a following via social media. Here we look at how artists can present a successful-seeming before without also coming across as inauthentic. ______________________________ Guest post by Elise Occhino of Soundfly’s Flypaper…
6 Tips For Artists Marketing Themselves For The First Time
As every successful musician knows, carving out a career in the music industry involves more than just musical skill, and also requires an ability to market yourself and your music to potential fans. Here we provide six key tips for those just starting out in decidedly tough industry. _________________________________ In…
A Look Inside The Feature.fm Music Marketing Platform [Music Biz Weekly Podcast]
Michael Sherman, Feature.fm Director of Business Development joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. Feature.fm builds marketing, advertising, and analytics tools that help artists and labels promote their music to the right audience. Feature.fm’s Marketing Suite gives users the power to create engaging marketing pages…
Getting More Engagement Out Of Posts Via Hashtag Sets
Using lengthy long ultra-specific hashtags might be fun and feel good to do, but will do little as far as actually picking up traffic is concerned. Hashtag sets on the other can make a huge positive difference in boosting the engagement of a post. ____________________________ Guest post by Bobby Owsinski…