In order to pop in a potential event-goers social channels, your posts need to both brief and compelling, summarizing the entirety of your event in just a brief sentence and single image. Though this sounds challenging, the good news is you don’t have to do all this compositional work from…
Tag archives: Marketing
Guide To Creating A Successful Artist Email Newsletter
There are a number of factors that go in to crafting the perfect email newsletter, form making the title engaging enough to catch a reader’s attention to making sure the content is interesting enough that they continue to subscribe. __________________________ Guest post by Bobby Owsinski of Music 3.0 There’s a…
Former WMG Exec Lori Feldman To Become CMO At Paradigm
Paradigm has hired Lori Feldman for the newly created role of Chief Marketing Officer for the talent agency. In her new gig, Feldman will oversee brand and marketing efforts for Paradigm’s clients in music, and will focus on developing brand and opportunities for the agency’s talent and literary clients. Feldman…
Guide To Promoting Your Next Show
Playing a sold out show is one of the most rewarding feelings you get as an artist. But to get there requires planning and execution. This piece walks through every step of promoting a show from announcement to sellout. _______________________________ Guest post by Randi Zimmerman of the Symphonic Blog Imagine…
You Can Now Edit Your Soundcloud Profile On Mobile
SoundCloud has added mobile profile editing to its iOS app. Profiles are used by SoundCloud creators to showcase work to potential collaborators and the industry, as well as to connect with fans in real-time. SoundCloud offers creators more control of their online profile than most other streaming services. Now they…
Questlove, DMC Headline CD Baby DIY Musician Conference
CD Baby has moved its DIY Musician conference to Austin on August 16-18. To mark the shift, the much-loved d.i.y. music distributor is adding some real star power to its already strong mix of networking, advice, and inspiration. Questlove will explore what tools and tech support a musician’s creativity and…
Apple Music Relaunches Flagship Alt Playlist As ALT CTRL
Apple Music has relaunched its flagship alternative playlist as ALT CTRL. Formerly known as The A-List, the refreshed global playlist spotlights new music from across the alternative genre, hand-picked by Apple Music curators. The playlist art for ALT CTRL will feature a different artist each week, timed to new releases…
What You Need To Know About Instagram Analytics
As any artist with an online presence should by now be aware, Instagram Stories are a major part of any effective social media marketing strategy. IG stories can do wonders for driving traffic to artist sites, as well as offering key metrics and which fans are engaging and what they…
Music Marketing Pro Tip: Work The Line
For virtually every live show waiting in line is part and parcel of the whole experience, with often standing in a que for hours before a show kicks off. This time can make for a great, old school, real-world marketing for other artists, providing a captive audience who is clearly…
4 Mistakes To Not Make In Your Music Career
While the gauntlet of challenges musicians face has become a theme seen over and over again in popular culture and reality, many of these mistakes are as avoidable as they are devastating. Here we look at four common pitfalls artists stumble into and what can be done to prevent them…