This piece explores the marketing genius of the Flappy Bird-esque old-school online game Billy Meets World, launched in conjunction with Lauv’s latest release and engineered to help casually grow the artist’s Spotify followers. ______________________________ Guest post from AWAL We recommend playing Billy Meets World for at least 30 seconds before…
Tag archives: Marketing
New To Instagram: Creator Accounts, Chat Stickers & More
As per the norm, Instagram has unveiled a host of new features as we reach the halfway point of 2019. Here we explore what some of these new changes are, and how they can enhance your music marketing efforts on the platform. _______________________________ Guest post by Ryan Whitman of The…
6 Ways to Find Clients Online and Offline
As you grow your business, the job of finding clients and trying to convert them to long-term work will remain one of your top responsibilities. Here are six sources to try.
The Importance Of Spotify Save Rates, How To Get On Discover Weekly
Here we look at why save rates on Spotify are so important, and how the work to increase your music’s odds of landing on game-changing playlists like Release Radar and Discover Weekly. ___________________________ Guest post by Kieron Donoghue of here.org.uk We all know that getting a song added to an…
Which Is The Better Music Video Premiere Platform: YouTube vs. Facebook
In this recent case study of sorts, Brian Hazard recounts his experience with both the YouTube and Facebook video premiere options in an effort to determine which platform’s offering makes for the music video promotion tool. _______________________________ By Brian Hazard from CD Baby’s DIY Musician You may have noticed that…
‘Developing a Vocabulary That Will Be Understood’: The Havas Approach to Cannabis Marketing
You can learn a lot from the French multinational advertising and PR giant.
Why the ‘A’ in Chick-fil-A Is Capitalized
There’s a hidden message in Chick-fil-A’s logo.
Sell More Tickets In A Single Month: Your Week 1 Plan
Sometimes life doesn’t allow for the constant aggressive marketing you’d planned on, but fortunately building a strong marketing foundation can be done in just fifteen minutes a day. Here we look a five day breakdown of how to execute a formidable ticket selling ticket selling strategy. ________________________________ Guest post by…
Setting Your Music Career On Auto-Pilot Is Not An Option
Many artists bemoan the time they must spend on business and marketing, instead of focusing on their artistry and musicianship. While there’s no silver bullet to changing this ratio, there are a number things you can do to make life easier on yourself and have more creative time. _____________________________ Guest…
4 Simple Tactics For Reaching Music Tastemakers
While sharing your music has become easier, getting it into the ears of those who matter has become increasingly difficult. Here we look at four steps for how artists can make their music stand out and catch the interest of industry tastemakers. ______________________________ Guest post by James Shotwell of Haulix…