Shira Knishkowy has been appointed Spotify’s communications manager, the streamer has confirmed. Knishkowy joins the streaming giant from Matador Records where she has worked since April of 2015, most recently as its director of publicity. During her tenure with the label, she worked closely with artists including Lucy Dacus, Kurt…
Tag archives: Marketing
How to Get a Book Contract From a Legitimate Publisher
It could be the key to marketing your business and advancing your career.
Guide To Becoming A Social Media Influencer
Love or hate them, influencers are now an integral part of the market, convincing a segment of the population why they should or should not buy something. Here is how you can become one. _______________________________ By Randi Zimmerman from the Symphonic Blog However you feel about influencers, there’s no avoiding…
Why You Need To Double Check Your Distributor When Releasing New Music
Jay Gilbert and Michael Brandvold share real-world experience on why you need to double-check your distributor every time you release music on this new episode of the Music Biz Weekly podcast.
A Music Release Strategy For Filling Your Yearly Calendar
Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the artist’s online presence throughout the year that they are left eagerly anticipating new content, whether it’s music or merch. ___________________________________…
How To Reach Music Critics, Influencers [VIDEO]
While the barriers to sharing music have fallen away, getting heard by critics and influencers has become harder than ever. In this video, we look at four tricks for artists looking to engage with industry tastemakers. ________________________________ Guest post by James Shotwell of Haulix Sharing music has never been easier,…
Apple Music For Artists Exits Beta, Available Free To All With Enhanced Analytics, Shazam
Apple Music For Artists has long lagged behind Spotify and Pandora with the tools and analytics that it offers artists. That changed overnight with the public launch of a toolkit that insiders have been playing with for months. Apple Music For Artists now offers all musicians and their team a…
Thumbnails Provide Free Visibility On YouTube
Video thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers’ attention by offering them a snapshot of video content. Here we look at why creating custom thumbnails is so important, and how to ensure you’re creating images that are optimized for maximum visibility. ____________________________…
How to Know Whether Writing a Book Will Grow Your Business
Follow these guidelines to make the smart choice and get the most out of it.
4 Tips for Launching a Successful Rebrand
A break with the past can be just what the doctor ordered.