Tag archives: Marketing

5 Top Ways To Boost Music Merch Sales

While most musicians would rather spend time focused on honing their craft than they would perfecting their salesperson skills, revenue from merch has become a key part of a touring artists income, so selling as much possible is essential. Here we look at five tried and true tactics selling more…

CD Baby Founder Derek Sivers Is Back And He’s Talking To Ariel Hyatt Of Cyber PR

Derek Sivers is back with his first interview in three and a half years, and it’s all about being a musician and the new music industry. Sivers has an almost mythical status in the DIY community, thanks to his work founding CD Baby, the first company to understand and serve…

Sell More Tickets In A Single Month: Your Week 2 Plan

In this second of a four part series on how to sell more tickets to your event, we kick things up a notch while still keeping the time commitment to a minimum, looking at how to build a social ad timeline, make personal appeals, and more. ___________________________ Guest post by…

Jay-Z, Roc Nation Named NFL’s "Live Music Strategist"

The National Football League has partnered with music mogul Jay-Z’s Roc Nation that will see the management company become the N.F.L.’s “live music entertainment strategist.” The deal will see Roc Nation and Jay-Z consult on everything from entertainment offerings, including the prestigious Super Bowl Halftime Show, and on the N.F.L.’s…

How To Gain New Organic Engagement On Instagram

When it comes to contemporary social media marketing, Instagram has in many ways become an artist resume of sorts, allowing musicians to be discovered from the comfort of their bedrooms. That said, for Instagram to do you any good, you need to be engaging with users and growing your fanbase….

Are Merch Sales More Important Than Song Streams?

While streaming is the new normal for music consumption, the income that many artists receive from it is far less than needed to sustain a career. But, as some artists have learned, merch sales, remain an excellent way to net much larger profits. _____________________________________ Guest post by James Shotwell of…

SoundCloud Launches SC101 Creator Education Program

SoundCloud is expanding its Creator Education Program with the launch of “SC101.” Beginning with a series of short tutorial videos, the music platform is promising live events later this year. Presented by SoundCloud staffers, SC101 rolls out with a 9-part short video series. Each two-minute video breaks down a particular…

4 Ways To Pick Up Endorsements As An Independent Artist

No aspect of being an independent artist is particularly easy, but getting endorsements and sponsorships is perhaps one of the hardest and most confusing of all. In this article we look at four techniques for successfully securing an endorsement as a do-it-yourself musician. ___________________________ Guest post by Alper Tuzcu of…