Music streaming manipulation – artificially boosting stream counts to improve chart positioning, increase market share and royalty payments, or for other non-legitimate purposes – is a real problem for the entire music industry. Not only does streaming manipulation devalue or shut out legitimate artists, but since streaming payments are calculated…
Tag archives: Marketing
How To Add Lyrics To Instagram Stories [Have You Read Hypebot’s Most Popular Post So Far This Year?]
Move over Spotify and Apple Music, Hypebot’s most-read post of 2019 is about Instagram. Written by our friend Kevin Cornell, TuneCore Editor Content & Blog, Adding Lyrics To Your Instagram Stories offers practical how-to advice for a fairly new feature on one of social media’s fasting growing platforms, Instagram. Read…
Closing the Gap Between Brand Promises and Customer Trust
Here are four questions every company should ask before marketing for consumer bucks.
The Value Of Merch Sales In Today’s Music Economy [VIDEO]
As music streaming increasingly edges out traditional physical sales, pushing them further and further to the margins, artists are becoming increasingly reliant on merch sales – once a supplementary revenue stream – as a main source of income. ___________________ Guest post by James Shotwell of Haulix With streaming music replacing…
Always Follow The Social Media 80/20 Rule
The Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this rule to social media and content marketing you can avoid fan burnout. Simply put, for every 2 posts designed to…
Sell More Tickets In A Single Month: Your Week 4 Plan
In this fourth segment of a four part series, we explore how to audit your event marketing in order to identify what’s working and what isn’t, and then double down on the aspects of your ticket selling strategy that are yielding results while jettisoning the tactics that aren’t. ________________________ Guest…
Spotify Launches Co.Lab Video How To Series For Artists
Spotify Co.Lab events are a coveted ticket for any artist actively involved in their own career growth; not just for the networking opportunities, but also for the real world, expert delivered knowledge. Now, Spotify is sharing portions of the later with all artists in a Co.Lab video series. "You experience…
Advanced Instagram Tips For Bands, Artists
While artists may love using instagram, the fact is that a lot of them aren’t utilizing all of the platform’s features as they should, and may not be getting the most out of Instagram that they can particularly when it comes to gaming the algorithm in your favor. Here we…
Can’t Tour? Give This A Shot Instead
While most artists would benefit from embarking on a tour, the financial, an inability to be away from home, or any other number of factors can make touring an impossibility for some. Luckily, there are other ways to promote your act in the music business. _____________________________ Guest post by Patrick…
3 Things to Double-Check Before You Hit Send on That Email
These details may seem like common sense, but they’re often easily can overlooked when sending out marketing emails.