Everything You Need To Know About Using Google Analytics

One of the greatest advantages offered by social media marketing is the ability to measure and quantify your online impact. Unfortunately, as an artist or musician, it can sometimes be difficult to determine which aspects of this feedback are actually of value. Here we look at how to utilize Google…

6 Marketing Strategies For Getting Your Music On Playlists

In the age of on-demand streaming, a crowded marketplace has made getting your music discovered quite a challenge. Luckily, playlisting has become such a dominant part of music consumption that many artists are able to tweak the system in order to land their music on both algorithmically generated and user…

Taylor Swift’s ‘Lover’ Becomes Best Selling Album 2019 Less Than 48 Hours After Release

Just 48 hours after its release, Taylor Swift’s "Lover" became the top-selling album in the U.S. for all of 2o19, according to Nielsen Music and Billboard. Released last Friday (8.23), "Lover" neared 500,000 on Saturday besting the "A Star Is Born" soundtrack who has sold 444,000 sold through the week…

5 Top Ways to Promote Your Event Via Eventbrite

Once you’ve poured the necessary blood, sweat, and tears into your event required to ensure your attendees will have a good time, how do you guarantee anyone will actually show up? Here we look at five key ways in which you can boost your next event to encourage maximum turnout….

Producing Tracks For Licensing – How To Boost Your Chances For Success [Part 2]

In this second part of a breakdown on how to improve your odds for success when producing tracks for licensing, we look at what you need in order to ensure you have your organizational ducks in a row with respect to your digital audio workstation, your paperwork, and your network….

Why Songwriters Neeed To Embrace Authenticity Over Trends

While consumers often focus on an artist’s ability to perform and their technical expertise, there is significant evidence suggesting that having a unique, authentic creative voice is in fact more important than ability. ___________________________________ Guest post by Patrick McGuire of TuneCore Every time a songwriter sets out to create music,…

How To Get More Fans On Instagram

As with most social media platforms, bands and musicians operating on Instagram often struggle with getting their posts to stand out on amidst a crowded field, even as the platform’s nuances become increasingly inscrutable. Here, we offer a helping hand in growing your follower base on the platform, and getting…