Tag archives: Marketing

Fans Want To Know Your Narrative: Crafting A Story For Your Music Career

When it comes to marketing your music, it can be easy to get lost in the excitement of album launches, interacting with fans, and posting on social media. All these elements are certainly important in cultivating a successful career, but it’s important to also spend time developing a compelling bio…

SEO For Musicians: 6 Best Ways To Promote Your Music

While you may be able to find some success getting decent airplay for your music, your online presence is still likely to suffer without a proper visibility boost. Here we look at how DIY artists can employ Search Engine Optimization to increase their content’s chances of being discovered via organic…

Creative Ways To Strengthen Your Band’s Image, Brand

While most musicians dream of achieving some level of success, the majority of artists aren’t lucky enough to also be natural entrepreneurs. Still, if you can’t cultivate an interesting enough image to attract new fans, chances are you won’t have much of a career in the music business. Here we…

Ariana Grande Files $10M Forever 21 Lawsuit For Misappropriating Her Likeness

Ariana Grande has hit clothing and fashion retailer Forever 21 with a $10 million lawsuit alleging that the company used her likeness in advertising without seeking Grande’s permission. According to Reuters, a complaint filed in Federal Court in accuses Forever 21 and Riley Rose, the daughter of the company’s founder,…

2 Big Mistakes Artists Make When Contacting Tastemakers

Music industry tastemakers are incredibly busy people, and even those working for smaller outlets are inundated with promotion seeking emails. This being the case, it’s important to make an immediate positive impact, something a surprisingly large number of artists still manage to fail to to do. Here we look at…

BeatChain Brings Tools, Data Musicians Need Into One App

BeatChain brings both the data and tools that musicians and labels for marketing in a single spp. Using an expanding toolkit, artists can build an engaged fanbase who get everything direct including tracks, content, tickets, and merchandise. Ben Mendoza, the CEO of BeatChain, joins Michael Brandvold and Jay Gilbert on…

7 Reasons Teenagers Love Instagram (According To A Teenager)

Established as the social media darling of the under twenty set, the post offers an insider’s understanding of why it is that Instagram is so popular among teenagers, as detailed in seven points by University of Texas student Andrew Watts. ____________________________ Guest post by Bobby Owsinski of Music 3.0 If…

Spotify Adds Songs Sharing To Facebook Stories (And Why You Need To Use It)

When users share a track from Spotify to Facebook Stories, viewers will now hear a 15-second preview before tapping to listen. Hinting at future expansion of the feature, Spotify added that Facebook Story sharing does not extend to albums and playlists "for now." When sharing full albums, playlists or a…