Your latest published work can also serve as a larger marketing tool.
Tag archives: Marketing
How To Use Spotify Ad To Promote Music (And How Not To)
In this piece, Brian Hazard of Color Theory walks us through his recent experience with the updated Spotify Ad Studio to promote his music, following a particularly disappointing initial foray using the marketing tool when it was first released. _____________________________ Guest post by Brian Hazard of Passive Promotion Spotify launched…
Why Discovering Your Genre Is Similar To Establishing A Business Niche
In this piece, Kayleigh Alexandra explains how the struggle of the modern aspiring musician is, in many ways, similar to the the challenge of the a fledgling business, and how the tactics for carving out a business niche can be employed to help grow your career as an artist. ___________________________…
Spotify Enables Music, Podcast Sharing To Snapchat
Spotify has launched an integration with Snapchat that allows users to share music and podcasts directly through Snapchat Stories. The feature is rolling out soon across iOS and Android devices starting today. Sharing to Snapchat is the latest in a series of social media integrations including with Instagram and Facebook…
What Entrepreneurs Can Learn from the Backlash to Hotel and Resort Fees
Being upfront with customers about pricing will create a customer for life.
Stock It and They Will Come: The Inside Psychology of Specialty Grocery Stores
A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy.
Pick An Original Band Name Or Pay The Price: Meet AUTOPILOT
While picking a band name that’s cool and interesting to fans is ideal, perhaps almost more important is selecting a name which hasn’t been used already been used by other artists (past or present), and which doesn’t defy any attempt to Google it. Here we look at the consequences of…
What Artists Can Take Away From The Success Of Lizzo [VIDEO]
No other artist is having quite as good a year as Lizzo, who is cleaning up by virtually every metric of musical success, from a host of song placements to a sold out tour. While it may seem sudden, this success is the result of years of meticulous planning. Here…
Making a Big Marketing Decision? Before You Follow Your Gut, Do This.
Getting good returns from marketing isn’t that hard — as long as you avoid these mistakes.
What To Do When A Fan Posts A Video From Your Show On Instagram
While some artists may be strongly opposed to fans posting footage of their concert on Instagram (as they certainly have the right to be) other artists love the idea, seeing it as a source for free promotion. Indeed, if you discover such footage, there are a number of things you…