Americanafest 2019 is a wrap. Thousands of musicians, music industry professionals and fans descended on Nashville for a four-day conference, an awards show filled with great music and short speeches alongside more than 500 official and countless unofficial showcases. The Americana Music Association (AMA) defines Americana music as "contemporary music…
Tag archives: Marketing
Dissecting A Spotify Playlist Promotion Pitch Letter
Spotify playlist promotion offers.. we get them all the time. You probably do too. In this episode of the Music Biz Weekly podcast, co-hosts Michael Brandvold and Jay Gilbert read an actual Spotify playlist promotion proposal, dissect it and point out…
Public Enemy’s Technique For Cracking “Second Album Syndrome”
SAS or ‘Second Album Syndrome’ has become something of a phenomenon in the music business, with many artists struggling break new ground or successfully follow up a debut with an equally compelling sophomore release. Not so with famed hip hop group Public Enemy, however, who successfully broke SAS. ________________________________ Guest…
8 Tips To Make Your Email Newsletters Mobile Friendly
Whether you’re an artist or producers, sending a regular newsletter is the best way to stay in touch with fans, clients, or both. Given that so much of email is now consumed smartphones, we’re looking at eight tips to make sure your newsletter is mobile friendly. _____________________________ Guest post by…
The EPK: An Updated Look
Here W. Tyler Allen revisits the idea of Electronic Press Kit, or EPK, and how recent shifts in the music industry have precipitated the need for artists and managers to update their offerings for the era of social media and streaming. ______________________________ Guest post by W. Tyler Allen of TuneCore…
Music Marketing Platform Beatchain Adds Distribution
Music promotion and fan building platform Beatchain has added digital distribution powered by FUGA. The full direct to artist platform will launch in early 2020. FUGA’s platform will allow Beatchain to distribute their users’ content to hundreds of digital services for 100% market reach. Artists can upload unlimited tracks for…
Playlist Streaming: Is It Hurting The Artist?
Leaving downloads and CDs in the dust, streaming (and consequently playlists) is now the new normal for music consumption. But just how much is this style of listening harming artists, and how much value is there getting your song a coveted placement on a popular playlist. ___________________________ In this latest…
4 Software-Marketing Messages Scaring Your Customers Away
Eliminate these from your arsenal and you’re bound to generate sales.
How to Plan a Viral Marketing Campaign
Social-media maven Denis Piszczek helps break down the ins and outs.
Guide To Harnessing Influencer Marketing In The Music Business
While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out…