For all the effort put into marketing on Instagram, the hashtag function continues to be an underutilized corner of the platform. Hugh McIntyre details the six hashtags you really need to follow. _____________________________ Guest post by Hugh McIntyre of the Symphonic Blog Following hashtags remains a highly underutilized function on…
Tag archives: Marketing
Instagram Reportedly To Replicate TikTok Features
Over the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports. ___________________________ Guest…
5 Free Online Event Invitation Ideas
So you’ve crafted the perfect subject line for your upcoming show or festival, but for some reason people still aren’t clicking through to your event site. What’s the issue? There’s a good chance the trouble could lie in the actual copy of your event invitation – if the body of…
Bandsintown For Artists Launches with Free Geo-Targeted Messaging To Fans and, More
Bandsintown Manager has relaunched as Bandsintown For Artists. The revamped platform adds free geo-targeted messaging to fans and other improvements that build upon concert discovery platform Bandsintown’s ongoing commitment to enhance the connection between artists and fans through live music. Starting today, Bandsintown for Artists is available free to the…
Editorial Staff Cuts At Spin, Stereogum, Vibe
Billboard and Hollywood Reporter owner Valence Media laid off seven editorial staffers at Spin Media Group this week across music sites Spin, Stereogum and Vibe as the profits from a resurgent music industry fail to trickle down to the media that serve it. "The decisions were made in conjunction with…
Urban Alternative Music’s Next Big Format?
In this piece, Mike Henry of Paragon reveals the impressive popularity which Urban Alternative has gained as a public radio format, providing a blend of new and old hip hop, R&B, soul, urban, rap, and local music to the listening populace. ______________________________ Guest post by Mike Henry of Paragon Last…
CD Baby Expands Artist Marketing With Addition Of Red Light’s Geoff Halliday
CD Baby has hired Los Angeles based music marketer Geoff Halliday to lead release marketing for its international team focused on providing artist and label services to its distribution roster. CD Baby is home to almost 750,000 artists and more than 9 million tracks. Artists using the platform have earned…
5 Ways To Use Instagram Properly To Promote Your Band
When it comes to using Instagram (or really any social media) to promote your music, it’s important that you develop an engaged community of fans, not just a passive audience, vaguely aware of who you are. Here we look at five key techniques for properly promoting your band on Instagram….
Darren Hemmings Talks Strategic Marketing, Motive Unknown, More [INTERVIEW]
In this interview from the Soundcharts Blog Darren Hemmings, Managing director of UK-based Darren marketing consultancy company Motive Unknown sat down to discuss his company’s approach to music marketing and achieving the right balance with artist fans. __________________________________ Guest post from theSoundcharts Blog Insiders are coming back online after the…
Mobilizing The Army Of Tool Fans
Here we breakdown how OneLive and Single Music helped TOOL land the coveted number one spot on the Billboard 200 following the band’s release of a new album after a 12 year hiatus. _________________________ Guest post from Single On June 6th, Maynard James Keenan of TOOL officially announced a new…