Spotify for Artists is releasing a revamped app for both iOS and Android today. The new app rolling out this week includes a refreshed design, a new “home” tab with access to resources, personalized artists milestone updates and expanded real-time stats for both current listeners and new releases. Spotify For…
Tag archives: Marketing
Why Customers Aren’t Opening Your Emails
(Hint: You’re doing one of these four things wrong.)
Music Sharing On Socials Has Never Been Easier
Where listeners are discovering music has always been a driving question in the industry and, perhaps unsurprisingly, the current answer appears to be social media. Here we look at how music is being shared between social media and streaming platforms. ____________________________ Guest post by Luca Zanello of The Orchard’s The…
How To Sell More Tickets Without Having To Spend More Cash
Some things money can’t buy, and while you can spend all you want on self-promotion and advertising, some of the most important marketing that can take place isn’t actually done by you, but can nonetheless generates more ticket sales than anything else. ____________________________________ Guest post by James Shotwell of Haulix…
Every Artist Manager Needs To Master These Skills
While the role of a music manager has changed dramatically over time, the skillset required to do the job well has, in many ways stayed the same. Here Angela Mastrogiacomo breaks down what the skills are and how managers apply them. _______________________________ Guest post by Angela Mastrogiacomo of the Symphonic…
3 Things to Know Before Cleaning Your Email List
Because validation is vital in generating fewer bouncebacks.
Marketing Tip: Piggyback On Current Trends Via Hashtags
There’s no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today’s social media landscape is through the use of hashtags. By tapping into current trends, either among your fans or in the broader public conversation, you can expand…
3 Ways To Identify Your Target Fanbase
When it comes to finding success with your music, you can’t rely on fans coming to you, and instead, have to put the elbow grease to seek them out. Here we develop three essential tactics for finding your target audience before zeroing in on your marketing strategy. ________________________________ Guest post…
How Much Data Is Too Much for Consumers?
Strike a balance by following these simple tips.
Free Webinar: How To Sell Fan Subscriptions
Bandzoogle has always created free tools that artists can use to diversify their revenue streams, including the recent addition of fan subscriptions. But getting started can be daunting, so we’ve partnered with Bandzoogle to present a free ‘how to" webinar. Join Bandzoogle’s Dave Cool for this free webinar to find…