How To Select The Perfect Music Analytics Tool

[UPDATED] As music marketing becomes more and more data-driven, an increasing number of companies are popping up and promising they have the analytics tool to make it all work for you. But with such an abundance of options, picking can be difficult. Here we look at how to choose the…

Blue Check, Please: What Is An Instagram Verification Badge?

As with other social media, having a verified account on Instagram clearly carries with it significant value, but exactly what it means, and what the process of getting verified is like can seem elusive to some users. Here we walk through the importance of verification and how to determine whether…

Facebook Implementing New Video Publishing Tools

In a bit of good news for artists, Facebook recently announced at the Internatinoal Broadcasting Convention that will be unveiling a set of new video publishing features, including updates to Facebook Live, and Creator studio, as well an entirely new tool called Watch Party. ____________________________ Guest post by Bobby Owsinski…

5 Tips For Branding Yourself In The Music Biz

Making it in the modern music business requires more than just talent and good music. In order to stand out in a competitive field, today’s artists must work hard at defining their personal brand. In the following article, we explore what a personal brand is, and how cultivate your own….

Business Skills For Band Members

No matter how much time you spend practicing and honing your craft, talent and ability are, unfortunately, only a part of what makes for a successful music career. For the modern musicpreneur, a solid grasp on content management, social media, and an ability to network are all key skills for…

Fans: What Every Artist Wants

When it comes to music, the ‘build it and they will come’ mentality rarely plays out the way artists would like, and the vast majority of the time, fans have to be found and actively converted. Here, Chris Robley guides us through this process and how artists can practically go…