Email marketing is a key component of developing an artist’s brand and cultivating a dedicated following, but for it to work, you need find a way to ensure your fans are actually taking the time to open and maybe even engage with the content you’re putting out. In this piece,…
Tag archives: Marketing
11 Favorite Blogs For Finding New Hip-Hop Tracks
While many music listeners may turn to their favorite streaming platform to discover new music, there’s still a lot to be said for the power of a well crafted blog. Here we look at eleven of the best blogs to turn to when searching for new and exciting hip-hop tracks….
A Critical Look At Spotify PR Firm Virtuoso Music
In this review, Brian Hazard of Color Theory walks us through his recent experience using the Spotify PR service Virtuoso Music, whether the service delivered on it’s promises, and whether or not it might be right for you. ____________________________ Guest post Brian Hazard of Passive Promotion It’s always a good…
What Bad Wolves’ Success Can Teach All Musicians [INTERVIEW]
Here James Shotwell chats with Bad Wolves, a rock and roll group who have been able to cultivate success in a genre some had deemed dead. In this interview, they detail how they found success with their recent cover of ‘Zombie’ and how the group’s collective experience in the music…
5 Marketing Experts Share Trends to Jump On (and Which to Avoid)
Discover how to optimize your online presence in a crowded and noisy digital environment.
Death Metal Remix Of Greta Thunberg’s UN Speech To Benefit Greenpeace [You have to hear it!] #GREENMETAL
A powerful death metal remix of young climate activist Greta Thunberg’s moving speech at the UN Climate Summit will benefit Greenpeace, Despotz Records announced on Tuesday. The remix by G.T. (aka John Mollusk) of New York thrash metal band Suaka will go "straight to the environmental rights activist group Greenpeace."…
5 Techniques For Maintaining The Fans You Made On Your Last Tour
While a lot of emphasis is put on how to prepare for your first DIY tour, it’s also important to make the most of a tour after it’s over. Keeping the fresh-faced new fans you made on the road is essential to growing not only a solid fanbase, but your…
11 Common Music Advertising Mistakes and How You Can Avoid Them
Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms. ___________________________ Guest post from AWAL An advertisement is an attempt to purchase…
How To Use Bandsintown To Reach Your Fans For Free
As the world’s most popular concert discovery app, Bandsintown delivers info on live shows to more than 100 million music fans each month. Impressive numbers, but the burning question is how do you reach your fans? Fans "track" artists on Bandsintown much as they follow them on social media or…
How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business
While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider. ___________________________…