While building a large following on social media is important to growing you online presence as an artist, engagement is perhaps event more important. Here we look at the ten types of social media postings most likely to lead to engagement. __________________________ Guest post by Bobby Owsinski of Music 3.0…
Tag archives: Marketing
Treat Your Fans With Exclusive Halloween Merch Offers
Autumn is full upon us, and Halloween fans are already well into the full swing of the holiday. This can present a great opportunity to capitalize on the spooky season and give fans exclusive holiday-themed merch offers! ______________________________ Guest post by James Shotwell of Haulix Special edition and limited-run merchandise…
What Musicians Have The Most Fans On Facebook?
As of last month, Shakira was the most popular musician on Facebook with almost 101 million fans on the social media. In contrast, Beyoncé was ranked tenth with 62 million Facebook fans despite her 23 Grammy Awards and other accolades. via statista
How To Write A Stand-Out Music Biography, How It Can Help Your Music Career
If you want to make it as an independent artist in the music business, it’s important to diversify. One avenue many may not consider is to go into publishing. Not music publishing, but actual publishing of artist bios. Being able to thread the PR needle and craft a well-written bio…
How To Get Your Music To Stand Out From The Crowd
With many barriers to entry lowered or entirely smashed down, creating music and making it available to the public has become a complete cake walk. Needless to say, this has led to a crowded marketplace, and getting anyone to take notice of said music has become harder than ever. Here…
Booking The Right Venue For Your Band: What You Must Know
The success of your music career depends as much on your marketing savvy as it does your skill as a musician, and being able to book a venue that’s a good fit for your style of music and level of success is key. _________________________________ Guest post by Dylan Barlett of…
Music Business Is Being Re-Defined By Generation Z
While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves. _____________________________ Guest post by Alyssa Golden of the Berklee College Of…
45 Best YouTube Channels To Promote Your Music
Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a great way to find new audiences," says Horsburgh, "which in turn builds your own YouTube subscriber base. Especially for official…
Bandsintown Offers Discounts For 5 Top Artist Services
As part of the launch of its new Bandsintown For Artists platform, which includes free fan messaging, analytics and more, Bandsintown has partnered with a curated group of services and platforms offering special discounts to musicians and their teams and designed to help grow a career in music. The first…
5 Trends Reshaping Music Marketing [Keith Jopling, MIDiA]
Music marketing has never been easy or straightforward and that’s particularly true in this time of fractured media, shifting consumption and an overabundance of new music. MIDiA analyst Keith Jopling found five shifts and a hint of possible solutions that will reshape modern music marketing. _____________________________________ Five Trends Changing Music…