As an increasing number of music fans head to social media channels like Instagram and Facebook, the platforms are offering an increasing number of services to artists to help them engage with their listeners. Here we provide some advice for how to utilize these features to the max. _____________________________ Guest…
Tag archives: Marketing
Musicians Can Launch Their Own Paid Streaming Service with Waterfall
Legendary progressive musician Neal Morse joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast to talk about Waterfall Streaming. Waterfall is a new platform that allows musicians to create their own subscription streaming service. On Waterfall, the artist makes 85% of the monthly subscription fee, which is…
Creative Marketing Ideas to Get More Customers and Followers
If your marketing team’s creativity has stalled out, these three tactics will get it flying high again.
Sony Launches Spotify Data-Driven Personalized Merch For Bring Me The Horizon
Sony has launched a line of customized merch created by Spotify data for the fans of UK rock band . The ‘Amo in color’ initiative connects streaming with physical merch utilizing Spotify data to generate unique T-shirts based on fans’ listening habits. The dedicated website directs fans to log in…
Beyond The Video: Fan Engagement On YouTube
While many artist’s focus on YouTube’s ability to deliver music and videos to their fans, the video sharing platform has a plethora of other offerings beyond this that can be invaluable resources for keeping your fanbase up to date on your activity, as well as gaining the attention of channels…
Michael Stipe Of REM’s New Single Isn’t On Spotify, Apple Music or YouTube
You can’t find Micahel Stipe of REM’s new solo single "Your Capricious Soul: on Spotify, Apple Music, YouTube or almost anywhere else. Stipe’s solo debut is currently available exclusively on MichaelStipe.com. The new release was timed to coincide with October 7th’s “International Rebellion” climate justice protests and for the next…
Digital Music Marketing Pioneer Jay Franks Dies, Age 47, Leaving "An Immense Legacy" says Lucian Grainge
Digital music marketing pioneer and Universal Music Group SVP of Global Streaming Marketing Jay Frank, age 47, has died after a battle with cancer. “Jay leaves an immense legacy." Sir Lucian Grainge, the chairman and CEO of UMG, said in a statement. "He was a creative and tireless leader who…
4 Ways to Make Prices Seem Lower Than They Are
Marketing expert Nick Kolenda breaks down some psychological tricks.
Data Metrics for Indie Musicians: What Role Do They Play?
Thanks to the ubiquity of social media and streaming, artists have been given new ways to reach their audiences at the literal click of a mouse. But these platforms offer artists more than just easy access to fans. Each one harbors a goldmine of data. _______________________________ Guest post by Carter…
How To Dominate A Niche Music Market [Video]
In this video/transcript from CD Baby’s DIY Musician Conference, music industry veteran Simon Tam shares some knowledge (and inspiration) on how artists can effectively go about carving out and dominating a niche market. By Chris Robley of CD Baby from the DIY Musician blog Music Marketing: How to Dominate in…