While digital marketing brings us a number of important freedoms, it also brings with it certain limitations when it comes to marketing. Thumbnail dimensions now govern how consumers engage with the visuals of music, and these formats drastically impact music marketing success across platforms. Here, we look at how to…
Tag archives: Marketing
3 Ways to Market Effectively to Different Generations
Start by discarding some unfounded assumptions.
How Music Distribution Works In The Modern Entertainment Business [VIDEO]
While music distribution seems like it should be a simple, straightforward process with just a few steps, the reality is far more complex. Here we follow the meandering breadcrumb trail from when a song is written to when it actually becomes available to the public. _________________________________ Guest post by James…
Is Your Brand Engaging or Intrusive?
A brief guide to developing constructive consumer relationships.
SEO 2020: Top 15 Google Page Ranking Factors
If, as you should, you have a website showcasing your music et al, your number one priority should be increasing your site’s ranking in Google search results. While there are roughly 200 factors involved in the Google search algorithm, we here look at fifteen of the most important. ___________________________________ Guest…
Cracking The TikTok Code: How To Upload Music and Maximize Engagement
Everyone is trying to figure out how to get on TikTok. Not only is TikTok one of the most downloaded apps in the App Store, but it can drive enormous engagement for artists. By now everyone knows the story of how Lil Nas X was discovered on the platform and…
Building A Solid Music Brand (And Why You Should Have Done It Yesterday)
For many bands and artists, branding may simply not be a part of their day to day vocabulary, or if it is, it likely isn’t their number one priority. Here, Angela Mastrogiacomo explains why creating a solid brand is so essential to your career, and how to go about making…
YouTube, Merchbar Partner For Artist Merch, Vinyl Sales
YouTube and Merchbar have partnered to bring official merchandise sales to the platform. Merchbar has a similar deal with Spotify. Artists with an Official Artist Channel can now add their merchandise and vinyl for sale alongside videos. Fans watching videos on YouTube Official Artist Channels will see a shelf with…
One Music Marketing Trick Every Artist MUST Avoid
Marketing your music is a complex challenge. What works for one listener or fan could fall flat with another, and artists will often jump through hoops and try all kinds of schemes as they fight against anonymity. While it’s good to try a variety of marketing tricks, there’s one every…
Former Busker Tones and I #1 In 16 Markets with Help From Spotify’s Global Editorial Team
Australian busker-turned-breakout-artist Tones and I, whose single “Dance Monkey” is #1 on Spotify’s Global Chart, is the first Australian to achieve this position. The rapid chart accession of her catchy pop song comes in large part because of the support of Spotify’s global editorial team. As of this weekend, the…