Tag archives: Marketing

How To Write Improved Subject Lines That Get Your Promos Opened

Inundated as we all with a constant barrage of emails, chances are high that any promo email you send will be ignored and never opened. Unless, that is, you’re able to craft a subject line that’s truly masterful. Here, we review the different types of attention grabbing subject line. _______________________________…

Twitter Refuses To License Music, Pay Royalties [Op-Ed]

Attorney and artist advocate Chris Castle responds to a recent Pitchfork article by Eric Harvey which describes how intertwined Twitter is with music business, and how valuable a star-making tool it can be for artists. Castle counters that, while that may be the case, the company has done little to…

10 Stats That Prove You Need To Be on TikTok

TikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast” garnered 17 million Spotify plays after he seeded a clip from the song on the video app. But just…

What Truly Makes A Fan

In this piece, Fred Jacobs compares radio and sports fans, highlighting the value of cultivating long-term enthusiasts, and the limits of numbers and data in defining passion. _________________________ Guest post by Fred Jacobs of Jacobs Media Strategies The blacksmith and the artist Reflect it in their art They forge their…

5 Tips For Improving The Look Of Your Artist Shop

Selling your merch direct to fans has become an established best practice among independent artists. It affords a number of advantages, allowing you to keep more revenue and fan data. Here we look at some ways in which you can spruce up your virtual shop and boost your sales as…

Making The Most Of Spotify’s Canvas Tool

Thanks to its Canvas visualization tool, Spotify will be seeing a good deal more looping videos in the near future, something which bodes well for artists looking to give their music a little visual boost. Here, we unpack how bands can make the most out of these 3-8 second clips….

Spotify’s New Replay Playlist: New Algorithms Create Benefits For Fans, Artists, Labels

In this piece, Kristen Westcott Grant explores the evolving role of data algorithms in the streaming industry, and how Spotify’s continued rollouts of new personalized playlists can help not just fans and the streaming service, but also artists and labels. ______________________________ By Kristen Westcott Grant of Wescot Multimedia from Forbes…

Best Career Advice That Nobody In Music Takes Seriously

While much of the advice that is dispensed to those looking to develop their music industry career emphasizes the importance of the hustle and maintaining forward momentum at all times, but new evidence is emerging that such a mentality is actually harmful to artist’s mental and physical health. _________________________________________ Guest…