UPDATED: Spotify users may already be familiar with ‘Music For You’ notifications which sometimes pop up on the platform and now, in a new test run by Spotify, those notifications are for sale, allowing artists to promote directly to listeners without a need for third-party applications. _______________________________ Guest post by…
Tag archives: Marketing
When To Book Gigs: The Ultimate Artist’s Guide
As with so many things, timing is everything in the music business, and while many artists may spend countless hours perfecting their pitch to venues, no amount of preparations is enough if you make your booking inquiries at the wrong time. Here, we look at the ‘when’ side of booking…
Marketing Tips For Touring Artists
It may be a busy and demanding time for a musician, but letting your marketing slip because you’re on tour is a huge mistake. Here we look at some key tips for how artists can keep their marketing game strong while on the road. ____________________________ Guest post by Ainsley Lawrence…
29 Ways To Market Your Music Immediately
With this set of actionable bullet points, Chris Robley fires off twenty-nine ways in which bands and artists can promote their music right now. _____________________________ By Chris Robley from CD Baby’s DIY Musician Make a lyric video. Create a playlist of artists who influenced the new album or single. Pin…
How To Craft A Killer Facebook Video Marketing Strategy
While many artists may consider YouTube to be the go-to for video marketing, Facebook is actually a far more effective platform. Here we look at how to use Facebook to execute the ultimate vide marketing strategy. __________________________ Guest post by Randi Zimmerman of the Symphonic Blog For many of us,…
The Upside To Releasing Your Music On Cassette
As with so many trends, how we consume music can seem as cyclical as anything else, as most recently evidenced by the resurgence of cassette tapes. Much like vinyl, this seemingly antiquated format has been making something of comeback of late, and there are a few good reasons why. ___________________________…
Not Posting On Twitter? There Are 6 Million New Reasons You’re Wrong
Twitter stock dropped 19% yesterday after a weak earnings report. Almost lost in the subsequent bad press was the reveal that daily usage on on the social platform had grown significantly. Twitter’s daily users were up 17% to 145 million compared with the same 3 months last year. That’s an…
How An Artist Grew To 500,000 Monthly Spotify Listeners Without The Use Of Playlists
In this piece, Ari Herstand walks us through the rise of Virginian hip hop artist Lucidious, and how he managed to go from about 150 monthly listeners to 500,00, without relying on playlist placement. ______________________________ Guest post by musician and author Ari Herstand of Ari’s Take Three years ago the…
Artists Can Now Pay To Promote New Releases On Spotify Including To Paid Premium Users
Spotify announced today that artists and labels will be able to buy paid placements across both its paid Premium and free ad-supported tiers to promotes new releases. Dubbed "Brand New Music For You," this US only test marks the first time that Premium Spotify users can be targeted with paid…
T-Pain Shares Truth About Most Cancelled Tours That Other Artists Try To Hide
Rapper T-Pain has cancelled his 1UP DLC and in a moment of candor on social media, revealed that low ticket sales were a key part of that decision. “I was advised to lie about this and say that I needed some time, or I needed some alone time or me-time…