Gifts Artists Should Offer Their Fans This Holiday Season

The holidays are right around the corner, and whether or not you celebrate them, it’s a great time of year to show your fans just how much they mean to you, either through free music, a special holiday cover, or something else altogether. ____________________________ Guest post by James Shotwell of…

TikTok Marketing For Indie Artists

While it may be the one of the most discussed social media platforms of the present day, many still struggle to understand what exactly TikTok is, much less how to utilize it as the powerful marketing tool which it undeniably is. Here, we clear some of the fog surrounding TikTok…

Facebook Adds Millions Of New US, Canada, EU Users After 2 Years Of Stagnation

Facebook now has more than 2.45 billion monthly users, up 1.65%, from 2.41 billion in Q2 2019 when it grew 1.6%. The social behemoth now has 1.62 billion daily active users, up 2% from 1.587 billion last quarter when it grew 1.6%. Most notably, Facebook added 2 million users each…

HOW TO: Basics Of Chinese Social Media For Musicians

While popular artist platforms like Instagram and Facebook aren’t accessible in China, musicians in the US are capable of bridging the global divide and reach fans overseas, simply by creating accounts on the following social media platforms. __________________________ Guest post by Cait McMahon from the Symphonic Blog We, as a…

Creative Ways To Advertise Your Music On TikTok

Although still in its infancy when it comes to the platform’s advertising availability, TikTok’s broad and rapidly expanding global user base has musicians and their marketing teams eager to get in on the ground floor. Here we look at some creative ways to promote your music on the rising video…

Do You Really Need An Electronic Press Kit?

If you want to promote your music or get important info to festivals, venues, and journalists, then having a solid electronic press kit, or EPK, is essential. Here we look at exactly what an EPK is, and what you need to include in yours to make it as effective as…

5 Email Marketing Metrics You Need To Be Aware Of

Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you’re just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing….

How Are Musicians Utilizing Facebook Groups?

Despite being an impressive marketing tool, artists all too often dismiss Facebook Groups as unnecessary. Here we hear from four artists about their success using Facebook groups as a way to meaningfully connect with fans online. ______________________ Guest post by Randi Zimmerman of the Symphonic Blog All too often, artists…