Augmented reality and the Internet of Things are among the defining forces going forward.
Tag archives: Marketing
Marketing Is Still an Art (and a Science)
A case study that proves marketing is more than just a data-driven process.
Clorox’s First Female CMO on How Women Can Embrace Their Marketing Strengths
This year, The Clorox Company won Best In-House Agency from the In-House Agency Forum (IHAF) under Stacey Grier’s leadership.
3 Marketing Lessons From ‘Frozen’
Your brand story will begin to resonate as soon as you realize that it’s not always about you.
2020 Will Be the Year of Non-Alcoholic Beer
Zero and low-alcohol beers are creating a ton of industry buzz (well, in sales, that is).
How to Position Your Product in a Niche Market
Just because what you’re selling is unique doesn’t mean it can’t find its audience.
3 Content Hacks Every E-Commerce Marketer Should Know
There’s more than enough material to sustain your campaign. You just have to know where to look.
How to Direct Your Next Martech Investment
As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business.
How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI.
The Secret to Writing Emails with Military Precision
Strategies to ensure your message is heard and save you valuable time.