Forget the funnel. This is what customers want.
Tag archives: Marketing
4 Ways Marketing Automation and Personalization Can Work Together
We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies?
How to Strategically Generate Search Engine Traffic
Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI.
3 Ways to Stretch Your Marketing Budget
Ensure you’re squeezing value out of every dollar spent.
Why Startups Must Tirelessly Communicate Their Value Proposition
If you run a new business, make sure customers understand what makes you unique.
3 Things I Learned About Sales by Volunteering for a Presidential Campaign
Shifting your focus to a larger cause can deepen your understanding about entrepreneurship.
5 Tips to Optimize Your Business Website, Increase Conversions and Make Money Online
It’s where marketing efforts converge, so to make money online, you need to make sure your website is in order.
How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies
Build a brand that not only tells a story but also gives consumers a story to tell others.
5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever
Attention is an asset you must capture and capitalize on in marketing.
How to Uncover Hidden Sales
There’s a method for making sure you don’t miss an opportunity at converting.