By properly tracking all patient touch points in the marketing journey, healthcare providers will have a more holistic view and be able to adapt their marketing plan to their customer’s needs.
Tag archives: Marketing
It’s Easy to Cut Your Marketing Budget in a Rocky Economy — But That’s a Bad Idea. Here’s How to Save Money on Your PR Strategy.
Slashing your marketing budget won’t help your business, it’ll slowly kill it. Here’s how to work with your marketing or PR agency to reduce costs while maintaining your competitive edge.
Email Marketing Is Still the Best Way to Build a Loyal Customer Base
This service makes automated email marketing campaigns easy and effective.
What the Future May Hold for Account-Based Marketing
What should marketers expect after the novelty of ABM and ABX wears off and the industry evolves again?
Stand Out From the Crowd This Labor Day With These 5 Unique Marketing Tips
Everyone’s fighting for the same customers’ attention. How do you make sure your business gets it?
Why People Buy What They Buy
In an excerpt from their upcoming book, “Scorecard Marketing”, authors Daniel Priestley and Glen Carlson explain the point behind the purchase.
5 Social Media Tips to Grow Your New Business
How to better know your audience and convert more sales.
Ask Yourself These 3 Questions Before Picking Up Another Marketing Playbook
Marketing playbooks are killing your creativity. Here’s how to thrive without them.
3 Tips for Using Consumer Data to Create More Personalized Experiences
Today’s consumers expect personalized experiences from brands, and data is the key to delivering on that promise and improving the overall consumer experience.
Blockchain Will Change Your Marketing Strategy. Here’s How.
Blockchain technology has the potential to trigger a new era of digital marketing accountability that will revolutionize the industry.