Tag archives: Marketing

B2B and B2C customers are very different, and selling to them must take those differences into consideration.

Consumers show increased loyalty to brands that are actively engaged in doing good for the world.

As we look ahead to a post-Covid world, it will be wise to re-think our marketing machinery

Follow these steps and watch sales grow.

Positioning has become a lost art in recent years. Brought to the forefront back in 2001, this approach to differentiation is in desperate need of a comeback.

Supercharging your revenue starts with learning what information the marketing team has at its disposal that can help your sales team close more deals.

At the core of market research is a simple question: Do the people you talk to trust you?

Video marketing is the leading form of marketing today. If you’re not making videos, you’re being left in the dust.

Is your company having a hard time finding the exact type of customer you want to market to? If so, there might be something wrong with your ideal customer profile.

Eight ways to optimize business exposure and improve conversion rates during November and December.