As the holiday season approaches, there are many tips and tricks brands can adopt to gain greater media exposure.
Tag archives: Marketing
How to Get Your Business in the News (Without Bribing a Journalist)
Paying a journalist to write about your company is unethical. Here’s a better approach.
Marketers, Turn Your Data Literacy into a Data Superpower
It has never been more important for marketing organizations to be data-driven to deliver business results.
5 New Consumer Buying Habits That Can Transform Your Business
Novel behaviors determining new-decade buying, and how to incorporate them in your marketing.
3 Ways to Use Authenticity to Build Customer Loyalty
As Jeff Bezos says, “Your brand is what other people say about you when you’re not in the room.”
I’ve Landed 60 Live TV Interviews Without a Publicist — Here’s How You Can Do It Too
Pitch and nail an appearance without a publicist with these four steps.
Why Brands Need Alternatives to Traditional Creative Marketing Agencies
The old structure has its place, but today’s marketers need new alternatives to succeed.
5 Ways to Get the Internet Buzzing Over Your Self-Published Book
These proven online marketing methods help authors drive reviews and sales.
How Much Do I Need to Market Myself as a New Freelancer?
When you’re just launching and don’t have any clients yet, you need to build a schedule to stay consistent and effective.
What ‘Authenticity’ Actually Looks Like in an Influence-Marketing Collaboration
Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.