Tag archives: Marketing

I can now claim some expertise in the sales realm.

B2B startups often do not realize the vast difference between B2C and B2B marketing. The right agency is key.

The age of artificial intelligence in marketing is already here. However, there is a dark side to using machines in an industry previously dominated by human creativity.

It’s loved. It’s hated. It’s promoted and criticized. And in my opinion, it’s misrepresented and misunderstood.

While many companies try to adapt to the ‘new normal’, those paying attention have been constantly innovating.

Digital marketers should be aware of phishing-based attacks, impersonation and account takeovers and attachment-based threats.

Apply these three lessons from John Lee Dumas’s book to accelerate your cold calling success.

Doing a strategy in the right way will allow you to have good results.

Use humor, like Disney’s best ride, for better prospecting results.

Believing in yourself and your product will make you more successful in prospecting.