Tag archives: Marketing

The dawn of marketing through blue checkmarked student-athletes is upon us.

Marketing isn’t nefarious or a dark art, but companies can use it as such to misrepresent themselves.

Storytelling has been a human tradition since the dawn of early civilization.

Just because you have data from the last couple of years, it doesn’t mean you’re sitting on gold.

Brands seek to break through online advertising clutter with data-driven, ‘out of the box’ consumer messaging strategies.

Here are three questions that are more effective tools to use in the interviewing process.

All cold-callers should pay attention to one part of the show.

Some people aren’t comfortable with the idea of hiring content writers because they don’t know how they will manage to communicate the right message to their target customers.

While machine learning and AI continue to reshape a range of industries, including copywriting, human writers still have several advantages.

What type of storytelling is most effective in modern marketing? Humor-based marketing, when done right, can create a positive emotional connection with your customer, as well as make them eager to share your content with those they trust.