Who knew a tweet from Kanye West could shoot Deadmau5 straight to the top of the charts? Turns out that Kanye West’s confusion on how to pronounce Deadmau5 (hint: not dead mow five), which was initially perceived as a diss, ended up being a savvy business venture for the EDM…
Tag archives: Marketing
PledgeMusic’s NoiseTrade Adds Email4Stream To Free Artist Toolkit
Even before their recent acquisition by PledgeMusic, NoiseTrade has been one of my favorite direct to fan services, both for music marketing and as a fan. I’ve seen how well it has worked for some of the artists we work with at Skyline Music including 10,000 Maniacs, Darlingside and Caitlin…
Streaming Won’t Kill Downloading, Here’s Why
While many may be under the impression that illegal downloading has fallen by the wayside with the rapid rise in popularity of streaming, the reality is something quite different, and while most in the industry continue to demonize this practice, the people at Muzit see it as an opportunity. _______________________________…
Bandzoogle Upgrades DIY Musician Website Platform With Powerful Theme Customization Tools
Musician website builder Bandzoogle has released a new set of design customization tools that improve how users create a custom, professional-looking website and music store, without hiring a web designer. The new technology gives Bandzoogle users much more control over the look of each page element when building their websites,…
How To Get A Collaboration Or Co-Write With A Famous Artist
In this piece, rapper Novi Novak suggests several methods to employ when seeking to network and collaborate with other artists in the industry, whether you’re simply seeking to get their attention or to build a long-term creative relationship. ___________________________________ Guest Post By Novi Novak from SmartRapper.com Intermingle with their surrounding…
5 Tips On Composing Music For Placement In Internet Spots
While sales of recorded music have seen a steady decline of late, the sync revenue from music used for other media like video, advertisements, and games has created a world of opportunities for clever composers to see financial success. ___________________________ Guest Post by Tanvi Patel of CrucialCustom As CEO of…
5 Ways Of Getting A Record Placement
The question of how to successfully place one’s music is often asked by those on the creative end of the music economy, and while it can seem intimidating, it’s certainly achievable. Here we look at five important practices that can help make it happen. ____________________________ Guest Post from Trill Trax…
How To Communicate Effectively With Your Fans: Tips From Trent Reznor, Songkick, PledgeMusic And More
In today’s music world, the artist/fan connection matters more than ever, but with so many avenues of communication, artists must be able to effectively find ways to engage with fans in settings ranging from social media to backstage at a show. ________________________________ Guest Post by Oliver Cox on PledgeMusic Let’s…
4 Ways To Succeed With Inbound Permission Based Fan Marketing
As the world of advertising continues to evolve, independent artists must learn to rely more on permission-based inbound marketing, rather than more traditional invasive advertising tactics. ________________________________ Guest Post by Jeff Barrett on Hootsuite Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail,…
10 Most Important Tools For Online Music Marketing
While many of the items on it may be familiar, this list provides a comprehensive look at various online resources which can be essential to an indie artist’s online marketing campaign, with specific consideration as to each tool’s most effective use. ___________________________________ Guest post by Joy Ike from The Bandzoogle…